Drinks
Convenience is king
In today's rapidly evolving world filled with innovation, life has become increasingly fast-paced. In 2020, the UK food-to-go market experienced remarkable growth, estimated at £21.7 billion, surpassing the entire dining-out market. This information stems from exclusive research conducted by MCA and HIM. The surge in demand for convenient food and beverage products necessitates preparation. As footfall continues to increase, offering a wider selection becomes crucial. Failure to do so may lead customers to spend their money elsewhere. For operators eager to capitalize on the convenience craze, True's visual merchandising and storage refrigeration solutions are the perfect choice. True specializes in manufacturing commercial refrigeration specifically tailored to meet the demands of the busiest takeaway services. These refrigeration units can be configured to fit any space, providing optimal functionality.
9,000,000
Nearly 9 million consumers prefer to drink cocktails when out
35%
35% of consumers would leave a bar if served a poor-quality drink
2019
In 2019, for the third consecutive year, RTD products were the fastest-growing beverage alcohol category
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Perfect for bars
Bar Refrigeration
TBR48-RISZ1-L-B-SS-2
Glass Door Display
GDM-23-HC~FGD01
Crafting perfection, one serve at a time.
The world of bars has many definitions of what makes a bar great. Some seek ambiance, while others crave exceptional cocktails that leave them wanting more. But there's one thing all customers can agree on: the pleasure of a refreshing, chilled drink. Our wide range of bar refrigeration solutions ensure that your beverages are stored at ideal temperatures in an enticing display.
A typical bar environment
TVM
Utilised to both stock and display, the TVM model is perfect for behind a bar and as a self-serve unit for takeaway bottles and drinks.
TBR
TBR’s have a prominent place behind any bar and can help drive custom if stocked effectively. They chill drinks so they’re nice to drink, and the glass doors and lighting entices customers to give the drinks a try.
TDR
TDR‘s can chill and dispense a variety of liquid products, supporting a wide array of keg formats/sizes, and can be further customized with a choice of door and color options.
GDM
GDM’s have a larger capacity than the TBR model making them the perfect model for bars with lots of stock to serve and display.
Consistent cold temperatures
Beverages need to be served at their ideal temperature. While there isn't a universal solution for every drink, it's widely acknowledged that beers and white wines flourish at temperatures below 5°C. We have achieved a remarkable equilibrium by combining hydrocarbon refrigeration systems with cutting-edge, energy-efficient components and our proprietary patented technologies to ensure your beverages remain cool, and your energy bills remain low.
Impressive displays
Finding the perfect balance of form and function in display design increases the likelihood of a specialty, impulse or demand purchase. Our range of bar display refrigeration solutions is fitted with striking LED lighting to present beverages in the best light, while the double-pane thermal glass doors entice customers to try your product. Browse our bespoke solutions that integrate design-led features with cutting-edge refrigeration tech to support customers.
What our customers say
"We’re really chuffed with the way the fridges complement our bar visually, and how efficient and quick they are to chill down our beers, which is really important in a high-turnover pub.”
Jonny Garrett
Marketing Manager at The Beer Merchant's Tap
Inspiration
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We Are Available
Whether you’re looking for practical refrigeration advice or need product support, we’re always here to help.
Work With True
Save money and the planet
Through our HC development initiative, True now produce several of the most energy efficient commercial refrigeration products currently available on the market..
Immediate availability
For customer convenience, we maintain a high volume inventory of finished products locally, available for quick dispatch and delivery, direct to your premises..
Always here to help
Our local customer and technical support teams are standing by to assist. Have a refrigeration requirement to discuss? Our experts are on hand to help!.